This humble coat rack gets its clever twist from its oversized and moveable hooks, which work like free-mounted wheels.
The wheels fit into a frame, allowing the user to change the distance between them, making space to accommodate anything. It can just as easily hold up coats, coat hangers, hats, fancy shawls or rucksacks.
The size of the hooks and availability of the frame in multiple sizes, also makes the system perfect for any room in the house. It can hold up bath towels and bathrobes or provide a neat hanging system in a bedroom.
The raised edge of the frame can be used as key tray, or to securely support a mirror or photographs.
The story behind this design is traced in this two-minute film.
Photos by Alexander van Berge
W 50 cm/19.7 in., H 11,5 cm/4.5 in., D 15 cm/5.9 in.
W 80 cm/31.5 in., H 11,5 cm/4.5 in., D 15 cm/5.9 in.
Other lengths available on demand.
Frame: Epoxy-coated aluminium with a textured finish.
Hooks and wheels: Ash wood, naturally varnished.
White, dark grey, light blue, dark blue, dark green, burgundy and yellow ochre.
Van Esch BV, Edisonstraat 5, 5051 DS Goirle, Netherlands +31(0)135348738, firstname.lastname@example.org, www.van-esch.com
UK: Lesco Products Ltd., Canterbury, Kent www.lesco.uk.com
USA: Magnuson Group, Woodridge, Illinois www.magnusongroup.com
Australia: Envoy Furniture Pty Ltd, Richmond, Victoria www.envoy.com.au
Gallery Ampersand in Cologne displays the door handle design Get the Wheels Turning during the annual Interior Design Week Passagen 2018.
‘Wheels’ was presented during Dutch Design Week 2017 in Kazerne, the design hotspot in Eindhoven.
Get the Wheels Turning makes its debut at Messe Frankfurt on the opening day of the design trade fair Ambiënte.
Dirk receives in Frankfurt the German Design Award 2017 as WINNER in the category Excellent Product Design.
The German Design Council awards Get the Wheels Turning the German Design Award 2017 in the Excellent Product Design (Furniture) category.
Jury statement: The functional principle underlying this coat rack system is as simple as it is original. This is an ingenious product with a clear design idiom that comes from its function, which is what makes it so elegant.
Get the Wheels Turning lands a Design District Award 2016 (third place), and was praised for its ingenious design and quality finish. The three-man jury was chaired by Dutch designer Mr Dirk Vander Kooij.
Van Esch BV, a specialist in the production of cloakroom, wardrobe and entry-way systems, adds Get the Wheels Turning to its The Perfect Entrance collection.
Get the Wheels Turning takes the spotlight at the Label Me symposium during Dutch Design Week 2015 in Eindhoven.