Skip to main content
The Studio

Dirk Ploos van Amstel

  • Designer
  • Researcher in Persuasive Design, research group PubLab Utrecht


  • Service Designer
  • Developer
  • Design engineer
  • Draughtsman
  • Pattern Maker
About me

From my background in Humanities (Utrecht University) and my position in the research groups Future Everyday (TU Eindhoven) and Co-Design (Hogeschool Utrecht), I research how situations can be designed better, smarter, more convenient or more understandable. I do this during projects, in which I work together with various partners and clients, such as design agencies, knowledge institutions and government institutions. Most projects focus on behavioral change and user involvement in the public domain. This results in insights or useful concepts for solutions to social issues. Sometimes my work results in concrete elaborated products.

In 2020 my PhD research started: a practice-oriented and design research with the question: how can we design a more sustainable use of products-as-a-service? During this research I work together with practice partners such as The Student Hotel.

In addition, I am affiliated with the Communication & Multimedia Design study program at the Hogeschool Utrecht and Hogeschool Zuyd, where I supervise students and pass on knowledge and experience.